"Holy smokes, Mutado have updated their site!? It’s only taken them 2 years but as you can see, they’ve not been sitting on their laurels" John Doe
Another comical project for the awesome Mtv Italy. This time they commissioned us to create a complete identity for their new biographical show called Mtv “The Most”. The show concept is to analyze famous peoples lives through a humorous point of view, following their sometimes rocky road to fame and fortune.
We completed the channel branding with the last 2 videos “Born in the Usa” and “Slave to the rhythm”. As you can imagine, this has been one of the most funny and enjoyable project so far! But it’s not time to sit down and drink champagne because there are new challenging works around the corner.
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Mtv Gold is a brand new satellite channel devoted to playing golden songs from the 70’s, 80’s and 90’s. Mtv commissioned Mutado to create this channel identity from scratch – since it didn’t exist before. Due to my passion for vintage and humour, I dove straight into this new adventure.
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Mtv approached us to produce a large promotion for the Mtv Day 2007. As well as providing almost 20 distinct promotional pages for various italian magazines they asked us to “cover” an entire train station, in Milan, with our Possessed by Music concept. Our answer was “Hell yeah!”.
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Following the success of the Mtv10 campaign, MTV approached Mutado to create the identity for the popular MTV Day concert. MTV wanted to keep a character based feeling to the promotion. This time around though, Mutado came up with a horror-like concept: “Possessed by Music”.
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MTV turned 10 years old in Italy this year. They decided to celebrate this important date with Mutado who, delivered a birthday package full of animation, fresh characters and fun.
Mutado is a creative studio where ideas are encouraged, knowledge is shared and work is enjoyable. We help brands interact with their clients by producing online systems and games, online advertising, motion graphics and identities.
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