"Holy smokes, Mutado have updated their site!? It’s only taken them 2 years but as you can see, they’ve not been sitting on their laurels" John Doe

25/03/08 Category: Motion Tags: , , , ,

55DSL SS2008 Collection Video

55Dsl
We love 55DSL! They asked us to create a short video to be used at events, on-line, in-stores, etc based on the collection theme: “optimistic technology”. Their new collection is a mix of vintage russian graphics, fluo colours and bold and geometric images. Since 55DSL is a graphically driven company they wanted something unconventional and with a twist of fun.

Continue reading Posted by Mauro Gatti (Milan)
19/02/08 Category: Motion Tags: , , ,

Rai Beijing Olympics

Rai Olimpiadi
The Beijing Olympics are coming and Les Enfants (Publicis) summoned us to create a couple of 10 second videos to promote Rai Channels’ full coverage of this very important sporting event. We worked with their scripts and storyboards while adding our the Mutado touch. The final result is a mixture of watercolours, old paper and running ink letters.

Continue reading Posted by Mauro Gatti (Milan)
19/02/08 Category: Motion Tags: ,

Qoob “Neuroni”

Qoob
Qoob “Neuroni” was a fairly challenging project. Leagas Delaney approached us to create a stop-motion-like movie based on a print campaign. Our brief was to convey, in a witty way, the lady’s colorful brain “exploding”.

Continue reading Posted by Mauro Gatti (Milan)
3/10/07 Category: Print Tags: , , , , ,

MTV Day 2007 advertising

Mtv Day 2007 advertising

Mtv approached us to produce a large promotion for the Mtv Day 2007. As well as providing almost 20 distinct promotional pages for various italian magazines they asked us to “cover” an entire train station, in Milan, with our Possessed by Music concept. Our answer was “Hell yeah!”.

Continue reading Posted by Mauro Gatti (Milan)

Comedy Central Comicittà Festival

Comedy Central Comicittà Festival

This year Comedy Central arrived in Italy and promoted the channel launch with a one week festival which invaded the streets of the Isola area of Milan. 7 days of different activities ranging from live comic shows to conferences and free drinks with tasty food. The name Comicittà means funny city. Comedy Central approached Mutado to produce the print material for this festival.

Continue reading Posted by Mutado Milan
10/02/07 Category: Print Tags: , , ,

Nike World Cup Campaign

Nike World Cup campaign
When the Italian Football Team won the World Cup, Wieden+Kennedy Amsterdam set out to create a poster campaign to celebrate this achievement. The concept of this campaign was to create a series of posters inspired by italian advertising in the 40’s but, with a modern soccer twist. Mauro Gatti, Mutado’s Creative Director, was chosen to illustrate two of these posters.

Continue reading Posted by Mutado Milan