MTV 10th Anniversary Book

MTV is 10 years old in Italy and they decided to celebrate this important event by producing books, posters, toys and promotional broadcast coverage. Mutado helped MTV accomplish this by creating the MTV10 logo and the celebratory activities throughout the year. A book was produced using a mix of clean design and high attention to detail to express what had taken place over the previous 10 years.

The book is encased in a hard covered box which is fastened using a small magnet and, the entire package wrapped in paper containing the logo and hand written words. These words are all the keywords that make MTV one of the most loved channels in Italy. Inside the box, on the left side, the DVD was placed inside a circular hole to represent the 0 of the number 10. The right side holds the booklet. MTV were delighted with the result and, so were Mutado!