Comedy Central Comicittà Festival

This year Comedy Central arrived in Italy and promoted the channel launch with a one week festival which invaded the streets of the Isola area of Milan. 7 days of different activities ranging from live comic shows to conferences and free drinks with tasty food. The name Comicittà means funny city. Comedy Central approached Mutado to produce the print material for this festival.

The biggest challenge was to summarize all these different events into one grand illustration. This illustration incorporated the idea of a city (a map) and the fun (a smiling face). The result was output in various different formats from flyers to magazines and outdoor advertising. It was a fun week and hopefully this poster was part of the fun!