Rai Beijing Olympics

The Beijing Olympics are coming and Les Enfants (Publicis) summoned us to create a couple of 10 second videos to promote Rai Channels’ full coverage of this very important sporting event. We worked with their scripts and storyboards while adding our the Mutado touch. The final result is a mixture of watercolours, old paper and running ink letters.

The primary idea behind the videos is that the chinese ideogram for “athlete” moves just like a real athlet, or the ideogram for “fire” is animated like a real fire. What we wanted to portray was a sense of tradition coupled with a fresh animation style.

Watch Rai Olympics “Torch-Bearer”

Watch Rai Olympics “100 Metre Runners”