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19/02/08 Category: Motion Tags: , , ,

Mtv The Most

Mtv The MostAnother comical project for the awesome Mtv Italy. This time they commissioned us to create a complete identity for their new biographical show called Mtv “The Most”. The show concept is to analyze famous peoples lives through a humorous point of view, following their sometimes rocky road to fame and fortune.

We began by designing a logo, the overall style and selecting a color palette. Then we worked on the opener idea: recreate the life of a star in 40 seconds (!) showing all his funny/nasty/happy/awkward moments. We decided to combine both 2D and 3D animation set on watercoloured backgrounds. This is our first experiment using this specific direction and which meant that it took a lot of time and effort to complete but, we are extremely happy with the final result and look forward to making the next one even better!

Watch the Mtv “The Most” Opener

Watch an example of a Chart Number

Mtv The Most

Back Posted by Mauro Gatti (Milan)