MTV Crunchy News

Crunchy news is a bonkers gossip show aired on MTV Italy, Spain and France. Mutado were chosen to create the shows identity and GFX Package. A cereal box full of crunchy VIP cereal was created to be the primary concept.
Cereal jump out of the box and race toward a spoon so that they can be eaten by a hungry spectator. The MTV Crunchy News logo was created to be a combination of a news show logo and slab of chocolate to portray the mood of the show where a reporter comments on the state of affairs of current celebrities.

