MTV’s 10th Anniversary Idents and Show

MTV turned 10 years old in Italy this year. They decided to celebrate this important date with Mutado who, delivered a birthday package full of animation, fresh characters and fun.
Mutado chose 10 colours and 10 keywords – one for each year. Keywords like Love, Rock and Community and, put them in motion using a series of witty characters. The logo was made to be very clear and simple to enable the world that was built, to celebrate MTV’s 10th anniversary, to really stand out and shine. This world was full of colours and comical situations.
Watch the MTV10 Idents Montage
Mutado also created the opening title for the MTV 10 Show, a top 20 list of the most ground breaking, influential and outstanding moments of the last 10 years.
Watch the MTV10 Opening Title Sequence

