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25/03/08 Category: Motion Tags: , , , ,

55DSL SS2008 Collection Video

55Dsl
We love 55DSL! They asked us to create a short video to be used at events, on-line, in-stores, etc based on the collection theme: “optimistic technology”. Their new collection is a mix of vintage russian graphics, fluo colours and bold and geometric images. Since 55DSL is a graphically driven company they wanted something unconventional and with a twist of fun.
They selected and sent to us some of the best female and male graphics and, after a quick look, we challenged ourself to imagine the best way to create a narrative structure and join together all these different styles. We created 4 different enviroments, 4 different music moods and we bended all together by creating a sort of “zapping through vintage channels” theme. Even though the deadline was really tight we are happy with the result and we hope to do more happy bunnies in the future!

Watch the55DSL 2008 Collection video.

55DSL 2008 Collection Video

Back Posted by Mauro Gatti (Milan)