"Holy smokes, Mutado have updated their site!? It’s only taken them 2 years but as you can see, they’ve not been sitting on their laurels" John Doe

3/10/07 Category: Print Tags: , , , , ,

MTV Day 2007 advertising

Mtv Day 2007 advertising

Mtv approached us to produce a large promotion for the Mtv Day 2007. As well as providing almost 20 distinct promotional pages for various italian magazines they asked us to “cover” an entire train station, in Milan, with our Possessed by Music concept. Our answer was “Hell yeah!”.

Continue reading Posted by Mauro Gatti (Milan)
3/10/07 Category: Motion Tags: , , ,

The MTV Day 2007

Mtv Day 2007

Following the success of the Mtv10 campaign, MTV approached Mutado to create the identity for the popular MTV Day concert. MTV wanted to keep a character based feeling to the promotion. This time around though, Mutado came up with a horror-like concept: “Possessed by Music”.

Continue reading Posted by Mauro Gatti (Milan)
5/09/07 Category: Extra Tags: , ,

Mad In Spain conference

Mad In Spain

I have been invited to speak in Madrid at the Mad In Spain conference being held on the 21st and 22nd of September. The conference features international renowned names including Attik, de-construct, Wieden + Kennedy and Crispin Porter + Bogusky.

Continue reading Posted by Mauro Gatti (Milan)
12/06/07 Category: Extra Tags: , , ,

MTV Toy

Mtv toy
MTV organized a huge exhibition during the Fuori Salone in Milan. They invited 7 artists and 2 italian singers to paint large MTV toys live at the event. Mutado’s Mauro Gatti was honoured to paint along side great artists – Furi furi, Jeremyville, Toki Doki, Rinzen, Tado and Yo Class.

Continue reading Posted by Mauro Gatti (Milan)
10/05/07 Category: Extra Tags: ,

Art Directors Club – 86th Awards Judging Panel

Mauro Gatti was invited to join the judging panel at the Art Directors Club Awards in New York, as one of the 26 judges. The ADC Awards is the oldest advertising competition in the world, founded in New York in 1920.

Continue reading Posted by Mauro Gatti (Milan)