Illustration, print, identities and branding.
Mtv approached us to produce a large promotion for the Mtv Day 2007. As well as providing almost 20 distinct promotional pages for various italian magazines they asked us to “cover” an entire train station, in Milan, with our Possessed by Music concept. Our answer was “Hell yeah!”.
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This year Comedy Central arrived in Italy and promoted the channel launch with a one week festival which invaded the streets of the Isola area of Milan. 7 days of different activities ranging from live comic shows to conferences and free drinks with tasty food. The name Comicittà means funny city. Comedy Central approached Mutado to produce the print material for this festival.
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The Cornetto free music festival 2007 is a free concert attended by musicians from all over the world. The festival also holds a contest to seek and to give a platform to new talent. This year McCann approached Mutado to illustrate the concept of “hunting” talents.
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MTV is 10 years old in Italy and they decided to celebrate this important event by producing books, posters, toys and promotional broadcast coverage. Mutado helped MTV accomplish this by creating the MTV10 logo and the celebratory activities throughout the year. A book was produced using a mix of clean design and high attention to detail to express what had taken place over the previous 10 years.
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When the Italian Football Team won the World Cup, Wieden+Kennedy Amsterdam set out to create a poster campaign to celebrate this achievement. The concept of this campaign was to create a series of posters inspired by italian advertising in the 40’s but, with a modern soccer twist. Mauro Gatti, Mutado’s Creative Director, was chosen to illustrate two of these posters.
Mutado loves both MTV and designing for print. Because of this love, Mutado is always eager to answer MTV’s call to apply their very best creative to a new MTV campaign. This is a selection of work produced for their friends at MTV.
Mutado is a creative studio where ideas are encouraged, knowledge is shared and work is enjoyable. We help brands interact with their clients by producing online systems and games, online advertising, motion graphics and identities.
How can we help you?Are you used to sweat? Do you work well in a team as well as on your own initiative?
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